Trajectory

We were a very small team with a rapidly approaching deadline for the launch of our new clinical skincare line. In just under 6 months, Trajectory was able to quickly on-board, refine our go-to-market strategy and execute a two-prong plan targeting both consumers and dermatologists. Trajectory leveraged their strong skincare experience to help shape our positioning, and develop a campaign, collateral materials and website that resonated with consumers, professionals and retailers alike. I was consistently impressed not only by their expertise, nimbleness and dedication, but also by the partners that they brought to the table. For a small business like ours, Trajectory proved to be an invaluable resource and I relied heavily on them as an extension of my own brand team. In fact, after the launch we retained Trajectory’s services not only as our social media AOR, but also to help manage the day to day execution of our plan. I appreciated their passion for our brand as well as their willingness to collaborate with our other agency partners. I highly recommend them.

Jennifer Hirschfeld

Director of Marketing

AB Brands LLC d/b/a Advanced Beauty, Inc.

Consumer Goods

Chose the agency for their ability to execute to a plan and a budget. And for the creativity and tactical advice we were provided with during the search for an agency.
We needed to end the project very early in our engagement due to issues with our UK licensing partner, so while I can't speak to concrete provided results, the initial planning process and first deliverable left me convinced we would have been very very happy with the finished product / results delivered to us by end of 2017.

david tillman

Managing Director America's ManCave Men's Grooming

ManCave USA

Cosmetics

After years with working with agencies, large and small, I found an agency that understood immediately the concept, look and feel of an often difficult service line - cancer - to bring to the public. They designed a campaign that was meaningful, beautiful and really reached our audience. They were easy to work with, responsive and adept at creative.

When they were able to bring to life the stories of 22 breast cancer survivors and tie it to the hospital cancer center - "We vs C" resonated with all our target audiences. I knew when I saw the first draft of creative boards that I had chosen the right agency. I look forward to a continued relationship.

Diane Grillo

RWJBarnabas Health

Hospital & Health Care

We searched across the country for an agency to assist with sharpening branding and marketing for our rapidly growing organization. Ultimately, we came back to Trajectory. Their experience and expertise in health and wellness, their boutique size (which means you work with agency principals), combined with their outside category perspective resulted in an extremely successful collaboration. They nailed our brand ideas in a way we’d never been able to do, guided us on the right path with our marketing planning and created an overarching creative direction that really captures who we are and how we do health differently. I’d highly recommend this organization.

Renee Stevenson

Director of Operations

Health, Wellness and Fitness

The Wellness Way was looking for a company to come in and establish our brand as well as create a marketing plan to move forward on. We connected with Trajectory early on in our conversation which lead us to picking them out of over 50 different agencies that we reached out to.

The moment we knew Trajectory was the right choice was during their presentation of our new brand guidelines. Our owner didn't even think twice about what was created. It was off to the races after that.

Trajectory did what was asked of them. Of course, we had issues but resolved them fast and figured out how we can work together. In all, they were dedicated and willing to go the extra mile. Our company greatly appreciates them. If you are in need of a brand restructure, go to them!

Private User

Health, Wellness and Fitness